Professional marketers navigate the dynamic world of brands, evolving stakeholder attitudes, media industry transformation, design trends, competitor innovation and global economic shifts. You will gain the knowledge needed to become a marketing professional who can effectively blend insight, strategy and creativity to help bring extraordinary products, services and campaigns to the marketplace.
Brighton College’s Marketing programs provide students with a strong foundation in business principles, marketing strategies, and professional sales skills. You will learn today’s in-demand proficiencies in the core principles and best practices of digital marketing. Courses build up core business management competences and essential skills in sales marketing research, online marketing and social media strategies. Additionally, you will engage with real-world tools and scenarios to develop a robust and nuanced understanding of contemporary digital marketing strategies and activities.
Marketing emphasizes competitive advantages of for-profit and not-for-profit organizations and examines the inter-relationships that exist among their customers or members, the competition, and internal resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies to serve those needs. It’s one of the best ways to prepare for a career in business or management.
Speak to an Educational Advisor about our Construction programs today. >