Marketing Jobs in BC – Industry Outlook


Marketing jobs in BC and Vancouver are expanding quickly and offer long-term, secure, and strong income earning opportunities for employment. When analyzing this industry, it becomes evident that marketing jobs in BC are either staying a constant in BC’s economy or becoming a larger part of the working landscape across the province, mainly focused in the lower mainland.

Marketing Jobs in BC - Industry Outlook


From 2019 to 2024, there are expected to be 2,880 job openings within BC, with almost 40% of those due to economic growth.* New companies are popping up throughout Vancouver, the lower mainland, and BC, most offering marketing related job opportunities – making entry-level positions available across many industries.


Marketing careers have generally had a strong starting salary range. According to WorkBC and the 2020 Job Bank Wage Report, the median provincial hourly rate is $37.69/hour.  Managerial or executive level positions in Marketing can see professionals earning upwards of $70,000 per year. Contract jobs in marketing are also prominent throughout the sector, which allows graduates from business and marketing diploma programs to supplement their full time income with additional contract employment outside their standard work week.

License and Certification:

A diploma or degree in Marketing, Communications, Public Relations or a similar discipline is expected when seeking a marketing job in BC or Vancouver (or anywhere for that matter). Certification in this industry can take anywhere from 1 – 4 years depending on the institution and certification pursued. A diploma in Marketing can lead to the wages discussed in the section above.

Skills Required:

Marketing professionals are generally expected to demonstrate a wide variety of skills throughout their careers. A depth of analytical, project management, consumer behavior, researching, and organizational skills are strong starting points. Measuring the performance and ROI of marketing campaigns and initiatives is a critical and core focus. Marketing diploma programs are focused towards preparing graduates for entry into the workforce immediately and train students on foundational marketing techniques and best practices. With companies focusing heavily on their online marketing presence, a strong understanding of online marketing standards, best practices, and marketing tools is now considered a primary requirement for most, if not all jobs in Marketing.

*Data taken from WorkBC

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