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Advanced Business Management in Internet Marketing Diploma

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The Brighton College Advanced Business Management in Internet Marketing Diploma program provides students with a comprehensive business foundation and analytical skills necessary to effectively function in various technical and operational aspect of business or to start their own business. Moreover, this diploma will enable student to work in the marketing field. Participants will gain valuable and comprehensive knowledge that reflects the most current practices and emerging trends in today's dynamic global environment.

This program is instructor-driven, allowing students to navigate quickly through a solid foundation theory. The curriculum includes learner-centered, experiential lectures and workshops facilitated by experienced instructors. The program includes a co-op that is completed at one of various small and mid-sized businesses throughout the lower mainland. A Brighton College Business Management in Internet Marketing Diploma will be granted to students who successfully complete the program.

Admission Requirements

  • High school diploma (or equivalent) or mature student status;
  • Pass College mathematic assessment or Math 10 and above
  • Domestic: Grade 10 English or pass College English assessment; International student: IELTS 6.0 proof (or equivalent) or pass College English assessment

Previous Frame Next Frame
  • Page 1 of 5
    Building Marketable Skills
  • Page 2 of 5
    A Global Learning Perspective
  • Page 3 of 5
    Travel Opportunities
  • Page 4 of 5
    Excelling in Complex Environments
  • Page 5 of 5
    Competing with Strategy


  • Entry-level Jobs
  • Marketing Assistant
  • Marketing Coordinator
  • Marketing Coordinator
  • Media Coordinator
  • Event Coordinator
  • Public Relations Officer
  • Career Paths
  • Marketing Manager
  • Public Relations Manager
  • Business Management Consultant
  • Marketing Researcher
  • Marketing Analyst
  • Office Manager

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BAF100, 60 Hours, 3 Weeks | Business Mathematics and Technology
This course will help student review basic mathematics and introduce to student some business mathematical concepts. The topics will include algebra, time value of money, future value, present value, annuity, investment evaluation, and other basic financial concepts. Some common business software such as Microsoft Outlook will also be introduced in this course.

Skills and Benefits Acquired - Computer Software Skills, Presentation Skills, Spreadsheet Development
BUS100, 60 Hours, 3 Weeks | Business Communications
Students will practice business writing skills, applying the mechanics of style, developing proofreading and editing skills and using words effectively. They will apply verbal and non-verbal styles to a variety of business communications. The students will also practice career and interpersonal skills necessary for success in the workplace, such as conflict resolution and business etiquette. They will work in teams to examine administrative, ergonomic and efficiency functions of a business office. Students will also learn about using PowerPoint to deliver demonstrations, training, and presentations in a professional manner.

Skills and Benefits Acquired - Communications, Writing, Presentation Skills, Formal Reporting
COM200, 20 Hours, 1 Week | Microsoft Word
COM200 & 210 introduces students to the most widely used office productivity software – Microsoft Office. These courses explore two major components of Office. In this particular module students learn about: using Word to create, edit, format, and manipulate documents in a professional manner as well as using Excel to create spreadsheets, perform calculations and print results.

Skills and Benefits Acquired - Communication, Writing, Editing
COM210, 60 Hours, 3 Weeks | Microsoft Excel
COM200 & 210 introduces students to the most widely used office productivity software – Microsoft Office. These courses explore two major components of Office. In this particular module students learn about: using Word to create, edit, format, and manipulate documents in a professional manner as well as using Excel to create spreadsheets, perform calculations and print results.

Skills and Benefits Acquired - Communication, Reporting, Calculating
BAF140, 60 Hours, 3 Weeks | Introduction to Accounting
This course introduces the students to the construction and interpretation of financial systems, records, reports and statements, including how vital accurate and complete financial data is for a business to ensure its ongoing success. This course is the first in a series of courses to build a solid base in accounting from both a practical and a theoretical perspective.

Skills and Benefits Acquired - Calculations, Communications, Problem Solving
BAF150, 40 Hours, 2 Weeks | Financial Accounting
This course is a continuation of the work stated in Introduction to Accounting. This course provides students’ introductory knowledge about the construction and interpretation of financial systems, records, reports, and statements. It also shows how vital accurate and complete financial data is for a business to ensure its ongoing success.

Skills and Benefits Acquired - Analytical Skills, Calculations, Communications
BAF160, 60 Hours, 3 Weeks | Organizational Behaviour
Improving organizational effectiveness by studying behavior in organizations is the focus of this course. Students develop the ability to evaluate their own behavior and that of others by critically examining performance and activities at the individual level, the group level, and the organizational level.

Skills and Benefits Acquired - Teamwork, Communications, Situational Problem Solving
BAF170, 60 Hours, 3 Weeks | Marketing - A Global Managerial Approach
This course is designed to provide students with an overview of marketing concepts and how they can be applied to any type of organization or service. This course examines the controllable and uncontrollable elements of marketing, strategic planning, market characteristics, marketing research techniques, market segmentation and target market selection.

Skills and Benefits Acquired - Analytical Skills, Creativity, Situation Analysis
BAF252, 60 Hours, 3 Weeks | Professional Selling Skills
This course offers students an opportunity to learn and practice a combination of selling fundamentals and selling strategies needed to succeed in today’s business environment. The focus of the lecture/workshop is all of the skills required for developing and implementing relationships, product, customer, and presentation strategies.

Skills and Benefits Acquired - Presentation Skills, Sales Skills
BAF180, 60 Hours, 3 Weeks | Business Law
This course introduces students to the Canadian legal system, dispute resolution, and torts including product liability, contracts, sale of goods, agency, employment, business structures, personal and intellectual property, E-commerce and international trade.

Skills and Benefits Acquired - Legislative Knowledge, Critical Thinking, Communications
BAF260, 60 Hours, 3 Weeks | Leadership and Corporate Social Responsibility
This course discusses theories of leadership and provides practical advice for business leaders. The students will be exposed to a balance of theory and practice as it surveys the major theories and research on leadership and managerial effectiveness in formal organizations.

Skills and Benefits Acquired - Self Awareness, Research, Team Leadership
BAF270, 60 Hours, 3 Weeks | Strategic Management
Strategic management in organizations is vital to the long-term effectiveness of any organization. This strategy course introduces students to the strategic process including improving the quality of decision-making in a time-sensitive global environment. Students utilize the principles of strategic management enhanced by contemporary new analytical concepts.

Skills and Benefits Acquired - Decision Making, Analytical Skills, Planning
BAF210, 60 Hours, 3 Weeks | Human Resource Management
This course introduces the role of human resource management and its contribution to the effectiveness of organizations and their employees. In today’s rapidly changing business world, organizations are realizing that their greatest asset is their employees, and that the effective management of people is a key factor in their overall success. This course provides an overview of essential human resource management concepts and techniques, specifically related to the main areas of human resource management activity. Whether you become a business owner, supervisor, manager or human resources professional, this course will provide you with helpful information and insights to help you deal with issues relating to people in organizations.

Skills and Benefits Acquired - Communications, Self Awareness, Teamwork
WMA100, 20 Hours, 1 Week | Introduction to Internet Marketing
In this course, students are introduced to the basic and core concepts, theories, and principles of internet marketing. Topics covered include marketing strategy, marketing fundamentals, target markets, identifying demographics, and understanding industry standard internet marketing campaigns and best practices
WMA110, 20 Hours, 1 Week | Marketing Communications
This course covers concepts and principles of brand reputation, image, and the importance of clear and concise marketing messaging. Analysis of advertising, marketing language and how to build and maintain a brand will be core aspects of this marketing communications course.
WMA300, 40 Hours, 2 Weeks | Social Media Marketing
This course teaches students how to develop social media marketing strategies and campaigns that can be used to build customer engagement, brand awareness, and conversion results. Popular social media tools such as Facebook, Twitter, LinkedIn, and YouTube will be examined thoroughly. The relationships between social media tools, their user experience, value proposition, and analytics will be key components of this online marketing course.
WMA310, 40 Hours, 2 Weeks | Email Marketing
This course outlines the tactics and strategies behind effective email marketing. It focuses on the capture of user email data as well as development of an effective email template understanding the importance of key email marketing metrics and analytics. In this internet marketing course, students will also understand opt in standards as well as internet spam rules and regulations.
WMA400, 60 Hours, 3 Weeks | Website Analysis (Google Analytics)
This course provides a student with the foundational skills and knowledge required to properly gather, interpret, and organize data for the purpose of making focused and targeted online marketing decisions. Analyzing marketing campaigns, website performance, conversion strategies, and search engine optimization effectiveness will be key areas of emphasis. This course will also introduce students to industry standard tools used to analyze all areas of a website.
WMA 410, 60 Hours, 3 Weeks | Search Engine Optimization (SEO)
This course provides a thorough understanding of the concepts, principles, and techniques of Search Engine Optimization. This course covers all areas of Search Engine Optimization including technical SEO, on page and off page SEO, as well as writing optimized content for the web. Students will develop a proper understanding of how search engines index, rank, and produce search results and the factors on a website that influence those items.
WMA 420, 80 Hours, 4 Weeks | Search Engine Marketing (SEM)
This course will provide students with the foundation, concepts, techniques, and best practices in Pay per Click marketing across a variety of networks and channels. An emphasis will be placed on Google Pay per Click marketing with other channels such as Facebook being included. Keyword optimization, keyword research, landing page optimization, and conversion testing will all be prominent topics in this online marketing course. The student will become Google Adwords Certified upon passing the outside exam.
BAM330, 60 Hours, 3 Weeks | Marketing Research
Students will learn methods and techniques of research that can be used to gain valuable information for better business decision making. The focus of this course is on customer relations and marketing, the knowledge gained in this course can be used in many aspects of business.

Skills and Benefits Acquired - Analytical Skills, Research, Problem Solving
BAB400, 100 Hours, 5 Weeks | Project Management
This course introduces the fundamentals of project management. A working knowledge of project management tools and how to apply them is essential in today's business environment. This course shows a defined set of project management procedures used to provide a consistent and effective management methodology. Students are required to undertake and earn a passing mark for their major project in this course. All other courses in this program must be successfully completed prior to taking this course.

Skills and Benefits Acquired - Project Management, Time Management, Teamwork, Organization Skills
BUS500, 20 Hours, 1 Week | Employment Readiness/Job Search
This course helps students prepare the required job search skills and knowledge they need to become employed. Students will learn the best known job search techniques to find viable opportunities, strategies to differentiate themselves from the competition and how they will add value to prospective employers in today’s competitive global economy.

Skills and Benefits Acquired - Job Search Skills, Presentation Skills, Sales Skills
WEP640, 640 Hours, 16 Weeks | Co-op
A co-operative (co-op) work placement provides students with the opportunity to implement their newly acquired knowledge and skills from their academic program into relevant work experience. During the co-op, students will be considered employees who are actively engaged in productive work. The experience provides students with coaching, work-site monitoring and employer evaluations. Students will also gain deeper insight into the industry, explore their different career opportunities, and observe professionals in practical situations. They will acquire situation-specific skills and identify areas that may need to be developed further. To ensure a high quality co-op experience, the institution will monitor both the student and the employer throughout the co-op. At the conclusion of the co-op, students and employers jointly complete a written evaluation of the student’s performance to direct the future career development of the student.

Skills and Benefits Acquired - Communication, Workplace Skills, Situational Problem Solving

" The instructors at Brighton College are excellent. Through Brighton College's work experience program, I was able to get a hands on view of Drafting and my new career. Thank you, Brighton College. "
Polly Nahar Brighton College Alumni

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