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Business Management in Marketing and Sales Diploma (Blended)


The Business Management in Marketing and Sales Diploma provides students with a strong foundation in business principles, marketing strategies, and professional sales skills. Students will build up core business management competences and hone essential skills in sales marketing research, online marketing and social media strategies, sales client prospecting and client-relationship building, the development of client-focused solutions, the ability to negotiate and close a sale, and familiarity with leveraging contemporary sales process technology.

Courses in this program balance flexible online learning with experiential lectures and workshops facilitated by industry-experienced instructors. Students are required to complete a 4 week practicum during the program. A Brighton College Business Management in Marketing and Sales Diploma will be granted upon successful program completion.

Admission Requirements

  • High school diploma (or equivalent) or mature student status;
  • English language proficiency requirements:
    • Domestic students: Grade 10 English, or pass college English assessment
    • International students: IELTS 6.0 proof (or equivalent) or pass college English assessment

PROGRAM PREPARATION

Student must complete a Canvas Readiness course before starting the program

DELIVERY METHOD

Combined delivery (on-site and distance)

PROGRAM DELIVERY STRUCTURE

Full-time: 20 hours per week: 8 hours on-site + 12 hours distance

  • Page 1 of 5
    Blending Creativity with Technology
  • Page 2 of 5
    Competing in Specialized Markets
  • Page 3 of 5
    Managing Challenging Projects
  • Page 4 of 5
    Working with Real-World Budgets
  • Page 5 of 5
    Where Creativity Meets Technology

EMPLOYMENT OPPORTUNITIES

  • Entry-level Jobs
  • Marketing Assistant
  • Sales Coordinator
  • Sales Representative
  • Account Coordinator
  • Mid/Senior-Level Jobs
  • Marketing Manager
  • Sales Executive → Manager → Director
  • Senior Sales Representative
  • Account Manager
  • CRM Specialist

Potential Earnings

The following chart shows potential earnings in the Marketing industry.
Click on an career title to show or hide salary wages. You can compare earnings this way!

Data provided by PayScale.

PROGRAM DURATION

34 Week Certificate, 4 Week Practicum Included

COURSE DESCRIPTIONS

COM200B | Microsoft Word
This course explores the fundamental use of Microsoft Office’s word processing software: Microsoft Word. Students will learn how to use Word to create, save, edit, format, and manipulate documents in a professional manner.

Duration: 20 hours, 1 week

Prerequisite: none.
COM210B | Microsoft Excel
This course explores the fundamental use of Microsoft Office’s spreadsheet creation software: Microsoft Excel. Students will learn how to use Excel to create spreadsheets, perform calculations, generate charts from data tables, and print results.

Duration: 60 hours, 3 weeks.

Prerequisite: none.
BUS100B | Business Communications
Students will practice business writing skills, applying the mechanics of style, developing proofreading and editing skills and using words effectively. They will apply verbal and non-verbal styles to a variety of business communications. The students will also practice career and interpersonal skills necessary for success in the workplace, such as conflict resolution and business etiquette. They will work in teams to examine administrative, ergonomic and efficiency functions of a business office. Students will also learn about using PowerPoint to deliver demonstrations, training, and presentations in a professional manner.

Duration: 60 hours, 3 weeks.

Prerequisite: none.
BAF160B | Organizational Behaviour
This course focuses on improving organizational effectiveness by studying behavior in organizations. Students develop the ability to evaluate their own behavior and that of others by critically examining performance and activities at the individual level, the group level, and the organizational level.

Duration: 60 hours, 3 weeks.

Prerequisite: none.
BAF252B | Professional Selling Skills
This course offers students an opportunity to learn and practice a combination of selling fundamentals and selling strategies needed to succeed in today’s business environment. Through a combination of lecture and workshop, students will gain the skills to developing effective sales relationships and implement product, customer, and presentation strategies.

Duration: 60 hours, 3 weeks.

Prerequisite: none.
BAF440B | Project Teamwork and Leadership
This course focuses on mastering team dynamics, leadership skills, and the collaboration techniques required to achieve goals while working in a diverse group. Students complete a team project, and in the process practice successful communication strategies, goal definition, schedule coordination, peer feedback, and conflict management. Additional course topics include learning styles, diversity, appreciating differences, and ethical behavior in teams.

Duration: 40 hours, 2 weeks.

Prerequisite: none.
BAF170B | Marketing – A Global Managerial Approach
This course provides students with an overview of marketing concepts and how they can be applied to any type of organization or service. This course includes the controllable and uncontrollable elements of marketing, strategic planning, market characteristics, marketing research techniques, market segmentation and target market selection.

Duration: 60 hours, 3 weeks.

Prerequisite: none.
BAM330B | Marketing Research
In this course, students will learn methods and techniques of research that can be used to gain valuable information for better business decision making. The focus of this course is on customer relations and marketing, the knowledge gained in this course can be used in many aspects of business.

Duration: 60 hours, 3 weeks.

Prerequisite: none.
BAM310B | Online Marketing and Social Media
In this course, students will learn the principles of online marketing and its importance in today’s business environment. Students will engage with theory and practical application scenarios to ensure they gain a thorough understanding of online marketing strategies and practices. Emphasis will be placed on practical uses of social media and how the tools explored in class can be leveraged in meaningful marketing strategies.

Duration: 60 hours, 3 weeks.

Prerequisite: none.
BAF352B | Professional Selling Skills II
Building upon the fundamental sales skills learned in BAF252, students will learn how to develop heightened business acumen of their company and competitors, and practice how to leverage this knowledge using sales technology and social media to build their sales funnel and grow their businesses.

Duration: 60 hours, 3 weeks.

Prerequisite: BAF252B.
BAF390B | Salesforce Administration Essentials
In this course, students will learn the fundamentals for operating as Salesforce Administrator. Topics include: setting up, configuring, and maintaining an organization and its users; building a secure Salesforce environment; customizing an application, including page layouts, fields, tabs, and business processes; using sales, marketing, service, and support applications; maintaining and importing clean data; creating high-value reports and dashboards; and setting up workflow automation.

Duration: 40 hours, 2 weeks.

Prerequisite: none.
BUS500B | Employment Readiness/Job Search
This course helps students prepare the required job search skills and knowledge they need to become employed. Students will learn the best known job search techniques to find viable opportunities, strategies to differentiate themselves from the competition and how they will add value to prospective employers in today’s competitive global economy.

Duration: 20 hours, 1 week.

Prerequisite: none.
WEP150 | Practicum
Students will be considered employees who are actively engaged in productive work. The experience provides students with coaching, work-site monitoring and employer evaluations. Students will also gain deeper insight into the industry, explore their different career opportunities, and observe professionals in practical situations. They will acquire situation-specific skills and identify areas that may need to be developed further. To ensure a high quality practicum experience, the institution will monitor both the student and the employer throughout the practicum. At the conclusion of the practicum, students and employers jointly complete a written evaluation of the student’s performance to direct the future career development of the student.

Duration: 150 hours, 4 weeks.

Prerequisite: none.
ENHANCE YOUR CAREER Business Management in Marketing and Sales


" During my program, I was placed in a work experience term with a local accounting firm who offered me a job after graduation. "
Marilyn Chen Brighton College Alumni

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